Alphabet’s Google is testing displaying examine marks subsequent to sure firms on its search outcomes, an organization spokesperson mentioned on Friday, in a transfer aimed toward serving to customers determine verified sources and avoid faux web sites.
Fraudulent web sites impersonating official companies or providers may creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and probably harming the model.
“We recurrently experiment with options that assist buyers determine reliable companies on-line, and we’re at the moment working a small experiment displaying checkmarks subsequent to sure companies on Google,” the spokesperson mentioned.
Google already makes use of automated programs to determine pages with “scammy” or fraudulent content material and stop them from displaying up within the search outcomes.
The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official website hyperlinks for firms together with Microsoft, Meta and Apple on search outcomes.
Just some customers had been capable of see the characteristic, the Verge mentioned, indicating Google has not rolled out the check extensively but.
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